The Future of Airline Travels
The Future of Airline Travels
Airline transport has registered tremendous growth both in accessibility and desirability of the past two decades, thanks to globalization and the booming tourism sector. Additionally, the industry has also benefited from the transformation brought about by the advancement in technology that has ensured a strong safety record. There is no doubt that this growth will continue going into the future, especially from the developing markets. The International Air Transport Association (IATA) estimates that in the next two decades, the global air travel will double to 8.2 billion travelers( Belobaba, & Barnhart, 2015). Despite the latest trends driving growth, air travel is currently riddled with several challenges that the industry hopes the future trends will solve. It is also not in doubt that the technological changes and globalization that are, to a large extent, responsible for driving this growth will also come with future challenges. This paper seeks to examine the current trends and the future of airline transport.
The past few years have witnessed an astounding progression in the aviation industry as a whole. The future is even more promising for the industry if the current trends are anything to buy. With a growing middle class in both developed and developing countries, the demand in air travel is first rising. In keeping up with this ever-increasing demand, airlines are more flights in addition to upgrading their capacity. Airlines are also venturing into new routes and improving their packages. Although the growth is huge and even more promising, there are some challenges that the industry is still grappling with. In trying to solve old problems, technology has also come with fresh challenges for the industry. The following are some of the current challenges and issues in the airline industry.
Security and safety in the skies are one of the most significant challenges that this industry is grappling with. The problem of global terrorism has persisted, and the aviation industry is one of the targets for these terrorists. The 9/11 terrorist attack remains one of the worst tragedies in the history of the aviation industry. After this attack, advanced measures were taken towards ensuring security and safety in the airline industry. Tremendous progress in security and safety both in the sky and airports has been registered. However, these measures have not been enough to eliminate this problem. The players in the industry need to come up with new and innovative strategies to enhance the safety of travelers without infringing on their comfort.
Technological advancement is another challenge that the aviation industry is facing. Technology is a good thing that has revolutionized the whole industry for good, but it has also come with its fair share of challenges. The digitization move has impacted the industry. Technology has brought about sweeping changes that the industry is still struggling to conform with. Big data management, blockchains, artificial intelligence, and machine learning are some of the areas that the industry is trying to accustom to. The efficient handling of big data is an important area that the players in the industry are capitalizing on to improve their products and services despite the challenges it potent. Prudent management of big data also provides a competitive edge in the market. Analysis of this data provides an understanding of the behavior of customers and areas that requires urgent intervention.
Customer satisfaction is an area that remains challenging for the whole industry. Customers in the digital era are fussy and tech-savvy, a situation that has proven to be a challenge to the customer service desk in the industry. Analysis of the websites of various airline providers is full of visitors leaving the site without bookings and indication unhappy customers. This situation is escalated by previous customers leaving negative reviews or raising the questions that the airlines fail to address in their digital platforms.
Globalization and technological advancements are the major growth drivers and trendsetters going into the future. The future of the airline industry will depend on how well the above challenges are addressed. One of the future trends that will impact on the aviation industry is servicing niche markets. The ever increasing growth in the industry demands more conventional business models that are capable of meeting the changing consumer needs. The airlines must adopt a change of strategy to capitalize on the international market created by globalization and also serve the potential niche that has not been reached. In this regard, low-cost carriers are the future of aviation. Whereas it is not a new concept in the aviation industry, the sheer volume of low-cost airlines is set to balloon in the future due to the growing demand in air travel.
Big data is another trend that is going to change the ways of doing business in the future. It presents both challenges and opportunities to the industry. The advantage that it brings is that it is simple and beneficial to all the parties i.e., the customers and the airline operators (Kim et al. 2015). The airline operators at the airport can collect the passenger information in mass and store them. When this information is well handled, it benefits the airlines and the passengers alike. The airlines will be able to tailor their products and services to meet the expectations of the customers. The customers will be happy with satisfying needs while the airlines will enjoy increased revenues from these personalized customer services.
Single token travel is another development that will shape the industry in the future. The number of travelers is expected to double globally in the next two decades. The government, together with other stakeholders in the industry, must be ready for this development and put in place measures that will enhance passenger safety and ensure seamless operations. Among the steps that the passengers should expect in the future includes face recognition technologies and the use of biometrics in passenger identification (Abeyratne, 2017). In efforts to improve security, several airports have put significant investments in biometric technology and other technologies that can improve passenger safety.
In summary, the aviation industry, the future of the aviation industry, will depend on how well they respond to globalization and technology changes. Passengers are increasingly knowledgeable, and at a click of a button, they can get all the information they need. Tourism has increased the number of passengers than ever before. This surge in the number of travelers demands that the airline operators must strategically diversify their traditional business models to accommodate the current and future trends in the market.
Abeyratne, R. I. (2017). Aviation trends in the new millennium. Routledge.
Belobaba, P., Odoni, A., & Barnhart, C. (Eds.). (2015). The global airline industry. John Wiley & Sons.
Kim, H. J., Jo, N. O., & Shin, K. S. (2015). Text Mining-Based Emerging Trend Analysis for the Aviation Industry. Journal of intelligence and information systems, 21(1), 65-82.
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